Media is consuming kids!

Today while watching different videos about consumerism, I found out that the main victims for this kind of strategy are the children. And why not? ; children are easy to manipulate, convince and sell, aren't those the intentions of almost every company? No wonder 7 out of 10 comercials are for kids on TV, they are the perfect bait for companies. What follows next is the pressure parents recieve from their children to buy something, because the advertisment has truly convinced them; they WANT this toy/sweet/accesory, and there is nothing to do in order to change their minds.

Take a look at this video I found, it explains exactly the idea I am trying to convey.