Today while investigating on more specific cases of consumerism on children I found this one and it just impacted me the most. A 10 year old boy MURDERED his 10 year old friend because he did not want to share his iPod with him. Let us be realistic: would something like this happened 5 years ago? 

Lets face it: Consumerism on kids is affecting their behaviors not for long, it is kind of a new thing. 

I also had to point out the reaction of parents towards this "Non-tolerable" behavior. As the woman in the video said: "If you don't do what they want, they will not do what you expect them to do" .